Privacy Policy

Your privacy is of vital importance to us. Accordingly, The Azurina Store have developed this Privacy Statement for our website (https://alexsmarkgroup.com). It governs the privacy of our visitors who choose to use it. For purposes of the General Data Protection Regulations, The Azurina Store is a controller.
This policy outlines the procedures we follow to collect, process, store, and protect our user’s personal information. We provide guidance for the requirements and obligations of the user, website and website owners. Users are requested to read this Privacy Statement carefully to understand our practices regarding your personal information and how we may use your personal data.
This Privacy Statement is applicable to all visitors to our website and should be read in conjunction with our website Terms and Conditions available on our terms and conditions page. By visiting or using our website or services in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Statement.

Your  Personal Information
The Azurina Store collects some of your personal information when you use our website. We collect your personal information when you make a purchase, sign up to our newsletter, create an account and when you contact us. We ask you to provide your personal information such as 
your name, email address, billing address, shipping address(es), mobile phone number, order numbers, products purchased, discounts used, gift cards used, communications regarding orders, Loyalty points earned, points redeemed, social account sign-ups, social account shares, date of birth, gift cards issued, vouchers issued, gift cards redeemed, your IP address, password (encrypted), dates and times of logins, the options you set for receiving marketing communications, any information you provide in regards to competitions and surveys and any communication with Customer Service.

You provide this information on a voluntary basis and we only use this to provide our products and services.
We may collect further information about you during your visit to our website and the completion of your transaction with us. We will notify you on our website if we need to collect further information about you. We automatically collect your log information i.e. IP address, browsing data and device information.

Use Of Your Data
The Azurina Store will use your information to enhance your experience, complete your purchase/delivery and provide communication if you have signed up to our newsletters. We will also use your information to, provide you with our products and services, monitor trends, process transactions, identify you and authenticate your details, to improve and personalise our services, provide customer service, research and to manage your account.

Legal Basis For Progressing
We process your personal data to fulfil our contractual obligations to you. However, when you sign up to our newsletters, we rely on your consent to process your personal information.  If we ask for any personal information for secondary purposes e.g. marketing, we will ask you directly for consent or provide you with an opportunity to decline or opt out. If you decide to withdraw your consent for the processing of your personal information (after accepting or opting in), simply contact us on [email protected] at any time.

Storage Of Your Information
We have security measures in place when we store your personal information. We will store the personal information you provide to us in order to fulfil your order. We may keep your personal information for purposes of complying with legal obligations such as tax laws. If we no longer require the personal information to provide the services to you, we will delete that personal information.

Who We Share Your Information With
We may share your information with third-party suppliers who are working on our behalf and require access to your information to carry out billing and payment processing, order fulfilment and customer service. Our providers are carefully selected and we enter into applicable data processing agreements with such third-party suppliers to use your personal information only as necessary to provide services to The Azurina Store.All third-party suppliers associated with us have their own privacy terms and terms of service covering the personal information you provide to complete your transaction. As soon as you leave our website, our policies no longer apply. We highly recommend that you read the third-party company’s policies to understand their processes and treatment of your information.

Use of Cookies
Our website uses cookies to identify your computer and recognise you from other users. The Azurina Store uses cookies to improve your experience and our Cookie Policy is available here

Your Right To Your Data
Under current legislation, you have certain mandatory rights regarding your data. You will have the right to; Request a copy of your data, request any data to be corrected, request data to deleted if it is of no longer legally or operationally required, object to your data being used for profiling
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent or provide you with an opportunity to say no.
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time by accessing your account and updating your preferences, unsubscribing on either email or SMS, or by contacting [email protected]


External Links
Our website may contain links both to and from other websites. We take all the necessary steps to include safe, quality and relevant links, however we cannot guarantee or verify the contents of the external websites. You use all external links at your own risk and we recommend that you use appropriate caution. We do not accept responsibility or liability for any damages or implications caused by visiting linked websites.

Security
The security of your personal and sensitive information is of utmost importance to us. We protect your information by taking appropriate precautions and using accepted industry standards; both during transmission and once we receive your data. We encrypt all of your sensitive information e.g. card details entered on our registration form, using secure socket layer technology (TLS). We follow accepted industry standards to prevent any loss, disclosure, access, alteration, destruction or misuse of your personal information. Please note that no method of transmission of information over the Internet or method of electronic storage is 100% secure. We strive to use commercially acceptable means to protect your personal information, however we cannot guarantee absolute security. If you have any questions regarding the security of our website, email us on [email protected] and we will be happy to help you.

Website and Payment Security 
Our store is hosted on Shopify Inc. Shopify provides us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify's data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

Payment:
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify's Terms of Service or Privacy Statement

Geo currency 
By using our website, you agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your local currency.

Disclosure
We reserve the right to disclose your personal information to third parties in order to comply with legal obligations or to address violation of our terms and conditions.
 
Email Newsletter
Our website operates an email newsletter program which is used to inform our subscribers about the products and services we offer. You can subscribe using our online automated process at your own discretion. Subscriptions are taken and held securely in compliance with the relevant laws, legislation and regulations. We do not pass any of your personal details to third parties. Email newsletters published by our website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. The activities we track can include when you open our emails, forward the emails, click links within the email content, times, dates and frequency of activity and purchasing. We use this data to enhance future email newsletters and supply you with more relevant content based on your activity.
Our subscribers are given the opportunity to unsubscribe at any time through our automated system. This process is detailed at the footer of each email newsletter. 

Changes To Our Privacy Statement
The Azurina Store reserves the right to make changes to our Privacy Statement and Cookie Policy at any time and will post updated terms on its website. In the event of material changes, we will provide notification here or on our homepage so you are fully aware of our policies. Any amendments take effect as soon as it is posted on this page. Please read this Privacy Statement on a regular basis to ensure you have full understanding of our procedures.

Contact Us
We are always here to help you. If you have any questions about our Privacy and Cookies Policy and the practices outlined within this, please contact us via email on [email protected] 
If you are unhappy with the way we use your personal information, you have the right to raise a complaint with the data protection supervisory authority. The DE’s supervisory authority is the Information Commissioner’s Office (ICO) and their website is accessible at https://ico.org.DE/ . 
Thank you for visiting our website.